Corporate Classroom Colloborations
A-Z Index
A
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- ARMY CORPS OF ENGINEERS, SPRING SEMESTER EVERY ACADEMIC
YEAR
L413: Students from the Logistics Operations course visit this lock operation on the Tennessee River System to gain insights about the management of process flows at the lock, and observe the operations of the lock. Additional insights are provided concerning the management of the human resources that work at the lock.
- AVERITT EXPRESS, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this transportation transfer facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the organization.
B
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- BURKHARDT ENTERPRISES, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this raw materials storage facility and barge, rail and trucking transportation operation to gain insights about the management of process flows in bulk commodities industries, and observe the operations processes at the facility. Additional insights are provided concerning the management of the human resources that work at the facility.
- BUSH BEANS, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this food processing and distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
C
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- CINGULAR WIRELESS WITH THE U30 GROUP, SPRING SEMESTER 2003
Teams of first year MBAs conducted extensive qualitative research on and developed survey for studying users of cell phones within specific demographic profile to determine what they valued from the phones themselves and service providers and then developed strategic marketing recommendations.
D
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- DEVIN SHEPARD, EVERY ACADEMIC YEAR
L460: Consultant discusses issues associated with logistics and supply chain management consulting and leads students through an interactive case study.
E
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- EPRI SOLUTIONS, INC. , FALL SEMESTER 2005
MKT 530: EPRI Solutions, Inc. is a wholly-owned subsidiary of the Electric Power Research Institute (EPRI) and provides a complete portfolio of engineering services, business consulting, and information products in more than 100 major energy-industry companies around the world. Their strength is the ability to leverage EPRI technology and industry best practices to address operational, financial, and organizational challenges.
In the interest of expanding our marketplace, EPRI Solutions asked marketing students in MKT 530 to keenly investigate the Asia Pacific region. With EPRI Solutions conducting projects in Japan, the interest was to expand into other Asian countries. The question posed to the students was which countries in the Asian market, including Australia and India, should EPRI pursue and why? EPRI Solutions was specifically looking for recommendations concerning the top two or three markets that should be pursued.
- ESC, FALL SEMESTER 2007
MKT 530: Their utility emissions software has been adopted by 80% of the state and local agencies. Their Emissions Monitoring Reporting (EMR) system, which is UNIX-based, is giving way to our next generation DAS called StackVision™. A future software project called FleetVision™ will connect multiple stack systems. MKT 530 students examined whether anything had been overlooked and what could be improved/enhanced. A particular interest was how to position and promote ESC as a software solutions company in the course of launching its Stack Vision and forthcoming Fleet Vision software.
F
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- FEDEX, SPRING SEMESTER 2002
MKT 530: Teams of first year MBAs analyzed opportunities for FedEx small business center and developed strategic recommendations for FedEx management.
G
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- GE / TMSI DISTRIBUTION FACILITY, SPRING SEMESTER EVERY
ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this electrical products distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
- GOODY'S, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this clothing distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
H
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- HARLEY-DAVIDSON, FALL SEMESTER 2006 – PRODUCT MANAGMENT MODULE
MKT 530: The mission of Harley Davidson Motor Company (H-D) is to fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products, and
services in select market segments. The product management team at H-D was interested in having students examine their product lifecycles and the impact of these on H-D business. The particular question was whether there definable life cycles for H-D motorcycles? MKT 530 student teams received data for H-D motorcycle families, and then analyzed the data to determine if a life cycle might have exist for a given family (families). Recommendations about managing the respective family were presented along with consideration to the possible effects of economy, seasonality and cannibalization from new product item introductions within the family.
- HIGHWAY TRANSPORT, SPRING SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this chemical and petroleum transportation terminal facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the organization.
- HOUSE - HASSON HARDWARD, SPRING SEMESTER EVERY ACADEMIC
YEAR
L413: Students from the Logistics Operations course visit this hardware products distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
- HT HACKNEY, SPRING SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this food distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
J
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- JACOBSEN, SPRING SEMESTER 2005
MKT 500: Teams of first year MBAs conducted qualitative and quantitative research on users and buyers of turf management equipment (professional grounds keeping equipment for ball fields, parks and golf courses) about what they value in form suppliers like Jake, Toro, and John Deere then developed strategic marketing ideas and tactical recommendations for product changes and marketing.
K
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- KENKO / GSK, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this pharmaceutical distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
- KIMBERLY CLARK, FALL SEMESTER 2007
L421: Discussed strategic procurement. In particular, negotiation preparations were discussed. Issues associated with preparing with inter-organizational negotiations and B2B relationships.
- KNOXVILLE MUSEAUM OF ART, SPRING SEMESTER 2006
MKT 530: Several teams of first year MBAs conducted qualitative research and on-line survey on specific target markets about what they value in museums and leisure activities as well specifically KMA then developed strategic marketing ideas and tactical recommendations for product changes and marketing.
- KRYSTALS, FALL SEMESTER 2007
MKT 456: In an effort to maximize volume in a fourth eating daypart, termed "PM Snacking," without cannibalizing current volume, students conducted primary research with current and prospective patrons in their target market of individuals aged 18-24. After analyzing both this primary interview data and secondary research data provided by Krystal, the students strategically analyzed the quick-service-restaurant industry, comprehensively defined their target markets, developed specific campaign objectives, and allocated a pre-determined budget toward a comprehensive integrated marketing communications campaign to reach those objectives.
L
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- LANDAIR, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this transportation company to gain insights about the management of corporate transportation, and observe the characteristics of the equipment used to provide transportation services. Additional insights are provided concerning the management of the human resources that work in the organization.
M
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- MARATHON ASLAND OIL, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this petroleum distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
- MCCORMICK, FALL SEMESTER EVERY ACADEMIC YEAR
L421: Discussed issues associated with managing a complex global supply chain including quality control complexity.
- MONTEREY MUSHROOM PLANT, FALL SEMESTER EVERY ACADEMIC
YEAR
L413: Students from the Logistics Operations course visit this food processing and distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
N
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- NORFOLK SOUTHERN (KNOXVILLE), SPRING SEMESTER EVERY
ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this rail classification yard to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility and organization.
O
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- OZBORNE HESSEY, FALL SEMESTER EVERY ACADEMIC YEAR
L 460: The focus of this visit was the use of information technology in supply chain management.
P
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- PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION, FALL SEMESTER 2006
MKT 530: The Product Development and Management Association (PDMA) has a mission to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing opportunities and resources for professional development, information, collaboration and promotion of new product development through membership, conferences, publications, certification, and web materials.
In recent years PDMA has experienced moderate growth in membership to the current level of 3,100 members. As part of a 10K by 2010 campaign, PDMA had budgeted a sizeable increase in its marketing budget and was looking for recommendations regarding branding and marketing strategy to successfully achieve increased membership. Strategy had to be global in nature due to recent growth outside the US even though the majority of members were from the United States. PDMA teamed with the University of Tennessee’s Masters of Business Administration (MBA) program by working with students taking MKT 530, the Marketing Concentration Capstone course. Five teams comprising four students each were involved in analyzing PDMA and making recommendations.
R
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- ROADWAY EXPRESS, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this transportation transfer facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the organization.
- ROHM & HAAS, SPRING SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this chemical processing and distribution facility to gain insights about the management of process flows, and observe the operations processes by touring the facility.
Additional insights are provided concerning the management of the human resources that work in the facility.
T
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- TENNESSEE VALLEY FAIRS, FALL SEMESTER 2001
MKT 456: In an effort to increase attendance at the yearly fair by college age consumers, students conducted primary research both at the fair and on campus by interviewing prospective consumers in the target market. From there, they conducted a strategic analysis and identified unique target segments within the college age demographic. Based on the target segments, the students developed tactical plans for an integrated marketing communications campaign designed to target the prospects.
- THE DIY NETWORK, SPRING SEMESTER 2004
Teams of first year MBAs conducted qualitative and survey research on do-it-yourself target audience to determine what they valued in cable programming as well as lifestyles analysis then developed strategic marketing ideas and tactical recommendations for product changes and marketing.
- TOPOTECH, SPRING SEMESTER 2006
MKT 530: Several teams of first year MBAs conducted extensive secondary research on touch screen technology for start up company in Oak Ridge and provided prospecting and marketing suggestions to entrepreneur.
U
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- UNILEVER, FALL SEMESTER EVERY ACADEMIC YEAR
L310: Unilever sends a team of 3-4 people representing different functional areas of the company such as manufacturing, inventory management, and transportation to conduct the case study. Each class is broken into two sections and given the case to read. The Unilever representative facilitates the discussion of the business issues presented and leads the group to determine recommendations for the situation. A student spokesperson presents the results. Splitting the class into two sections requires more interaction among the students and also shows them that every problem has at least several viable courses of action.
- UPS, FALL SEMESTER EVERY ACADEMIC YEAR
L413: Students from the Logistics Operations course visit this package distribution and transportation transfer facility to gain insights about the management of process flows, and observe the operations processes by touring the facility. Additional insights are provided concerning the management of the human resources that work in the facility.
W
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- WAL-MART, EVERY ACADEMIC YEAR
L460: Discussed issues associated with leveraging logistics as a source of competitive advantage. We also discussed the culture of using logistics as the main focus/purpose of the organization.
- WEIGEL’S, SPRING SEMESTER 2007
MKT 530: Teams of first year MBAs conducted qualitative research on 18-25 year old target market about what they value in convenience stores and gas stations then developed strategic marketing ideas and tactical recommendations for product changes and marketing.
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