Robert Woodruff
Education:
1971-Indiana University, D.B.A.
Marketing concentration, Social Psychology and Quantitative Analysis
1966-Indiana University, M.B.A.
Marketing
1964-DePauw University, B.A.
Economics
Research focus: Marketing and Customer Value
Telephone: 865.567.4880
E-mail: rwoodruff@utk.edu
Robert B. Woodruff is Emeritus Professor of Marketing at The University of Tennessee. During his career, spent entirely at UT, his research spanned interests in customer value and satisfaction theories and applications, market opportunity analyses, and customer-value-based marketing strategies. Dr. Woodruff wrote extensively on these topics and others in nearly 70 books, book chapters, refereed and invited journal articles, and conference papers.
During his tenure at UT, Dr. Woodruff taught at all levels of marketing curricula. He created and delivered several new courses, including three Ph.D. courses that continue to be offered currently. Dr. Woodruff also lead design teams resulting in new curricula for undergraduate, MBA, Ph.D. and executive education programs. He received several outstanding teaching awards from both the college and a national association.
Dr. Woodruff devoted significant service to professional associations, most notably having held three different officer positions in the Academy of Marketing Science. He also served on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, and the Journal of Strategic Marketing. Twice, Dr. Woodruff received the outstanding reviewer award from the Journal of the Academy of Marketing Science.
Through consulting, learning, and research partnerships, Dr. Woodruff worked extensively with managers in more than two dozen companies in a variety of industries, focusing on market opportunity analyses, customer value and satisfaction information processes, and marketing strategy planning issues.